*You can find a full list of interviews and honest reviews and testimonials of The High Rollers Club here.
Interested in boudoir photography but don’t know where to begin? The High Rollers Club Mastermind course is designed to teach you everything you need to know to succeed.
Tune in to learn more about student Lydia Krumpholz’s boudoir journey and how she increased her sales by 20% this year.
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About Jenn Bruno Smith:
After leaving a successful career as a speech pathologist and clinical liaison, Jenn moved into pursuing her business full time. She has been shooting boudoir exclusively for 4 years and teaching marketing and business to the photography industry for the last two.
Jenn is a featured educator in the Do More Forum and AIBP. She is a guest blogger for Skip Cohen University and her work has been featured on Fstoppers. Jenn enjoys mentoring other photographers and teaching them her ninja business ways. She also enjoys spending time with her family and three small children, as well as sleeping (when she finds the time).
You can catch up with Jenn in her group The High Rollers Club- IPS, Business and Marketing for Boudoir photographers
About Lydia Krumpholz:
Lydia, owner of Foto Design, is located in Germany and has been a Mastermind student since February 2019. Her passion is to create timeless and sensual boudoir images that showcase true beauty. Since beginning the course she has achieved ultimate success and increased her sales tremendously. Tune in to learn more about Lydia’s boudoir journey. You can also check out her portfolio here: http://www.lydiakrumpholz.de
The High Rollers Club Review Transcript:
[00:00:00] Hey guys, Jenn Bruno Smith here! I’m here with Lydia Krumholtz. She’s from Germany. And I’m so excited to have you with me. You’re actually one of my mastermind students. So thank you so much for letting me interview you today.
[00:00:14] You’re welcome. I’m glad I’m here.
[00:00:17] So when did you start with us? When did you start in the mastermind course?
[00:00:22] I think it was February.
[00:00:25] You are one of our very first students. Yes. So talk to me. Well, first, tell me where you are. Tell me about the culture surrounding the boudoir in Germany. Because they know it’s a little different than in the States.
[00:00:40] Yeah. Nobody knows boudoir. It’s more of a mouth to mouth thing.
[00:01:00] Yeah. And so how did you start shooting it?
[00:01:04] I was shooting nudes in my early days, about nine years ago. But it didn’t really click with me because it was more the female form and not what’s behind it. Actually, I saw American boudoir photography on Facebook. And she did a body positivity campaign and I knew I had to do this.
[00:01:40] I love that. And so before you started with us back in February, where were you shooting full time?
[00:01:48] Yeah, I’m shooting full time, actually, for ten years. But not good. So what were you shooting? What genres were you shooting before? Most weddings? Yeah. 40 weddings a year and newborns. OK. And it was exhausting. And I knew I had to change something.
[00:02:10] And I felt like it could be boudoir. But I always knew that it would be really difficult because nobody knew about boudoir. And I knew I couldn’t like a challenge as much as you guys in America.
[00:02:29] So I had to still find my way through.
[00:02:33] And so what were you charging before you started the mastermind cause?
[00:02:39] I had €300 session feet, which is roughly the same amount dollar. It’s like three hundred and fifty dollars. And my top collection was six hundred and fifty euros.
[00:02:53] And so what was your sales average whenever you were using that model?
[00:03:00] About five hundred euros. Yeah. Way two less. Two quick weddings and go to our full time.
[00:03:10] Yeah. So. So since you have started the mastermind chorus, you’ve made massive changes in your business and massive improvements, which is so exciting.
[00:03:22] Yeah, it is. When I first talked to you in February. Yeah. Gold was like 1000 euros on average. And I thought it was crazy and maybe my stretch, but it was six sessions a month and I thought, it’s totally crazy, but you have to reach more exhausted. Now I’m at 10 to 14 sessions a month.
[00:03:50] That’s crazy. That’s so exciting, Maddie.
[00:03:54] It’s crazy, really. And my space average is 1200 euros. Wow. Fifteen hundred dollars. And. Yes. I have. I didn’t think anybody would pay that much money in Germany for a while. Yeah. Well, the pricing structure is really different to the US.
[00:04:18] Yeah. And so is that enough now that you’re able to stop shooting weddings and stop newborns?
[00:04:27] Yeah, roughly. I will shoot about 10 weddings again. Because I like weddings, but I don’t spend every Saturday at weddings in the summer. So it’s very freeing. I had my first free, free weekend last weekend. Since I think five years in the summer.
[00:04:48] It’s amazing. It’s great. It’s great. And so. So moving forward throughout the year. How did you go from like six bookings a month or less than that? So like booking your calendar up? What like concepts did we teach that helped you fill your schedule?
[00:05:10] I had six sessions the whole last year. Oh, wow. Really? Those six sessions a month was my goal. The first thing I did was running a flash sign because I was moving to this new studio, which is gorgeous. Yeah, I love it.
[00:05:33] And I was running a flash stay like early bird special.
[00:05:37] Yet it filled 40 spots. Wow.
[00:05:43] That’s amazing. And my fast cell module really helped you with that.
[00:05:47] Yeah, really? It was great because I originally planned to do it totally different, but I know it wouldn’t have been such a success.
[00:05:59] I may have landed, so I’m glad I did it. After trends changed forever, I changed my whole website and I never got any inquiries from my website like maybe 10 a year and now I get 5, 6, 10 a week. Wow. That’s amazing. Yeah. Yeah.
[00:06:24] And I started to call people, which I never did because I hate being young. Phone.
[00:06:29] Hey. And now look at you. You’re in an interview walking in igloos. So here you are being interviewed in English. You’re killing it. You’re doing great.
[00:06:42] Yeah, it’s not. It’s to call people up to the Enquirer. And I book almost 100 percent now.
[00:06:51] That’s amazing. Yeah. And before that, I may be booked one in five or one in ten sells our phone scripts. Really helped you tell? Yeah. Yeah, totally.
[00:07:02] I never thought about doing a film script. And actually, I’m hiring someone to do this for me in one month.
[00:07:12] Perfect. Yes. That’s great. And then you can focus more on shooting and like booking and marketing. Mm-hmm. That’s perfect. Know the flash sale book, too? And then your closing man on the phone by using our phone scraps and then. Is there anything else? And your Web site redeeming, not using Umberto’s modules to really build your Web site out. Is there anything else that you’re really doing to book more?
[00:07:37] Yeah. My VIP group. I had two hundred thousand might be people for I think three years. Yeah. Now I’m at seven hundred and that’s totally active.
[00:07:49] And it’s like a little private couch. It’s awesome. I love about it is now. And yeah. Let me see your tattoo. I know you were talking about it.
[00:08:00] That’s all. I’ll tattoo. Oh my gosh. I love it.
[00:08:05] You know, a bunch of girls from my group found a tattoo artist and we all got matching tattoos.
[00:08:13] So you had like like an event in your studio? And how many people going to take orders? That’s amazing. How many people came to it? Ten. And you did they all get matching tattoos? Yeah. Oh, my God.
[00:08:31] Yeah. And they paid $50 for the tattoo and got a one hundred euros gift certificate.
[00:08:39] How do you do it for a session? And of six of them already booked.
[00:08:46] So it wasn’t easy. Yeah. I mean if they’re willing to get a tattoo for you then I think they’re going to book you. That’s amazing. So it just sounds like you’ve made such incredible progress. And really it’s been since February. So what, like five or six months? And you have just put your nose to the ground and you have just worked your ass off, and that’s the difference is like, you know, whenever our students are willing to implement and learn and do and make the change, you see the biggest growth. And you’ve just been killing it. I’m so proud of you and I’m so happy for you. What advice? I know that making that initial leap into the course is very scary for a lot of people. What advice would you have to them to give back?
[00:09:35] It was really, really, really scary for me to join because I was one month before moving into the studio, which costs double of what my old studio was last nine years.
[00:09:52] And I was totally broke, really in-depth and hadn’t had any money left. And I didn’t tell my husband that I was listening into yet another marketing course.
[00:10:08] Yes. And I’m so glad I did. I know I already made. One hundred K.
[00:10:20] Which is what I made last year. But in 24 months now, many needs here. Our place is so powerful. Profit is more than we held last year. So using.
[00:10:35] Yeah. Yeah. I wouldn’t. I couldn’t have done it alone because there’s so many little steps. And you’re often so blind in your business because you do it so long and you think you’re doing the right stuff. And I’ve done it for 10 years. And I’ve.
[00:10:54] And I’m not like a photographer who just bought a camera. I studied photography. And I’m doing this for years. And I always worked long hours and long days. And it never was enough.
[00:11:11] And now finally, I can pay my bills and I can go on vacation. And I have three and four years now.
[00:11:21] And three white employees.
[00:11:24] That’s amazing. Yeah. You’re making me tear up. So this is like honestly like you are the reason why like students like you are the reason why I do this and why I don’t see that. Why am I always in the group? Better questions because it’s so fulfilling to see people change their lives. And you’ve done that. And it’s amazing. And I’m so proud of you. And I’m so happy that you took that leap. And it’s not lost on me. The fact that like this is a huge decision when people decide to take the leap and join us and put their faith in my education. And it’s not lost on me in that that aspect is not lost. It’s very humbling that you did that. And thank you for sharing that.
[00:12:19] Really? And I did so many marketing classes over the last 10 years, and it changed everything for me. This course changed my whole business. And I was doing so many things right. I was doing I.P.S., I had a website and I was doing Facebook ads. But now it’s just all of the pieces of the puzzle.
[00:12:48] Well, I am so happy for you. Thank you so much for letting me talk with you and just time me about your experience. It fills my heart..
[00:13:02] Thank you so much for taking the time.
[00:13:10] Thank you. Okay. Bye.